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Does perceived consumer fit matter in corporate social responsibility issues?

Lee, Eun Mi; Park, Seong-yeon; Rapert, Molly Inhofe; … - In: Journal of business research : JBR 65 (2012) 11, pp. 1558-1564

Persistent link: https://www.econbiz.de/10009681930

Employee perception of CSR activities : its antecedents and consequences

Lee, Eun Mi; Park, Seong-yeon; Lee, Hyun Jung - In: Journal of business research : JBR 66 (2013) 10, pp. 1716-1724

Persistent link: https://www.econbiz.de/10009772386

How cultural values integrate with each other to trigger sustainable consumption : a cross-culture study

Duong Cong Doanh; Le, Thi Loan; Lee, Eun Mi; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 814-836

Persistent link: https://www.econbiz.de/10015210481

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23

Persistent link: https://www.econbiz.de/10009762958

Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response

Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Green advertising and the reluctant consumer, (pp. 4-18). 2014

Persistent link: https://www.econbiz.de/10010399390

Lee, Eun Mi - In: Global business and finance review 21 (2016) 1, pp. 73-87

This study examines the effect of company-cause congruency on consumer responses to Cause Related Marketing (CRM) programs of stigmatized products. This study also investigates the moderating role of user status and tests a theoretical model of the effects of attitude toward the industry on...

Persistent link: https://www.econbiz.de/10011523615

Promoting charitable donation campaigns on social media

Tugrul, Tugba Orten; Lee, Eun Mi - In: The service industries journal 38 (2018) 3/4, pp. 149-163

Persistent link: https://www.econbiz.de/10011848060

Lee, Eun Mi - In: Global Business & Finance Review (GBFR) 21 (2016) 1, pp. 73-87

Persistent link: https://www.econbiz.de/10012286601

The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study

Lee, Eun Mi; Jeon, Jung Ok; Li, Qin; Park, Hyun Hee - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 142-152

Persistent link: https://www.econbiz.de/10011302918

The shifting landscape of cannabis legalization : Potential benefits and regulatory perspectives

Newman, Christopher L.; Mason, Marlys J.; Langenderfer, Jeff - In: Journal of Consumer Affairs 55 (2021) 3, pp. 1169-1177

Persistent link: https://www.econbiz.de/10012635902