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Roozen, Irene T. M.
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Journal of global fashion marketing : JGfM
3
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
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Review of business and economic literature
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Review of business and economics
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ECONIS (ZBW)
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The relative effectiveness of celebrity endorsement for print advertisement
Roozen, Irene
;
Claeys, Christel
- In:
Review of business and economics
55
(
2010
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10009892378
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2
The relative effectiveness of celebrity endorsement for print advertisement
Roozen, Irene T. M.
;
Claeys, Christel
- In:
Review of business and economics
55
(
2010
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003974500
Saved in:
3
The impact of the emotional and functional component of the customer experience on the company-customer relationship in hedonic and utilitarian service contexts
Claeys, Christel
;
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
3
,
pp. 260-284
Persistent link: https://www.econbiz.de/10010409180
Saved in:
4
The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Roozen, Irene
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009774222
Saved in:
5
The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
6
The influence of external design elements on clothing store entry intentions for recreationally and task-oriented female clothing shoppers
Roozen, Irene T. M.
- In:
The international review of retail, distribution and …
29
(
2019
)
4
,
pp. 409-429
Persistent link: https://www.econbiz.de/10012209575
Saved in:
7
Determinants of an effective Instagram post for the hospitality industry
Roozen, Irene T. M.
- In:
Journal of vacation marketing
31
(
2025
)
2
,
pp. 519-531
Persistent link: https://www.econbiz.de/10015425180
Saved in:
8
Consumers' means-end chains for "think" and "feel" products
Claeys, Christel
;
Swinnen, A.
;
Vanden Abeele, Pierre
-
1990
Persistent link: https://www.econbiz.de/10000802617
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9
An asymmetric model of TV audience determination
Claeys, Christel
-
1988
Persistent link: https://www.econbiz.de/10011870673
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10
Polish and Belgian consumers' perception of environmentally friendly behaviour
Roozen, Irene T. M.
;
Pelsmacker, Patrick de
- In:
Journal of consumer studies and home economics
24
(
2000
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10001531959
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