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Initial penetration of European continental markets by small and medium-sized firms

Mattsson, Jan - 1986

Persistent link: https://www.econbiz.de/10001089851

How bank loan officers evaluate persons applying for credit

Mattsson, Jan - In: Dienstleistungsmarketing : eine Bestandsaufnahme ; …, (pp. 151-170). 1993

Persistent link: https://www.econbiz.de/10001284699

Nationella övertaganden av utländska dotterbolag : Fallstudier av n°agra svenska koncerners °atgärder : ([Mit engl. Zsfassung:] National take overs of foreign subsidiaries.)

Mattsson, Jan - 1982

Persistent link: https://www.econbiz.de/10000014623

Strategic insights from mystery shopping in B2B relationships

Mattsson, Jan - In: Journal of strategic marketing 20 (2012) 4, pp. 313-322

Persistent link: https://www.econbiz.de/10009577756

True Marketing : a value based philosophy for strategic marketing

Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 3, pp. 175-188

Persistent link: https://www.econbiz.de/10003751290

Strategy by bottom-up abstractions of the customer interface

Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399

Persistent link: https://www.econbiz.de/10003797125

Customer Relationship Management (CRM) as innovation : taking care of the right customers

Mattsson, Jan - In: Innovation and the creative process : towards …, (pp. 48-56). 2008

Persistent link: https://www.econbiz.de/10003596259

Strategic reflexivity in industrial service innovation : managing inter-organisational conflict

Mattsson, Jan - In: Innovation of strategic reflexivity, (pp. 210-222). 2015

Persistent link: https://www.econbiz.de/10010528763

Developing a strategic abstraction tool for service innovation

Mattsson, Jan - In: Journal of strategic marketing 18 (2010) 2, pp. 133-144

Persistent link: https://www.econbiz.de/10003978351

Trading Companies and Small and Medium‐sized Firms: Functional Roles in International Commercial Relations

Mattsson, Jan - In: European Journal of Marketing 24 (1990) 3, pp. 42-56

Trading companies face global competitive pressures to adapt their roles and strategies. Even Swedish trading companies, although specialised in terms of products and on overseas markets, have experienced more difficult competition. However, little or no research has been done on the commercial...

Persistent link: https://www.econbiz.de/10014722952