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Source effect of advertised reference price influences on transaction value in online shopping environments

Lo, Shao-kang; Chou, Yu-jen; Teng, Ching-i - In: Electronic commerce research 13 (2013) 4, pp. 411-421

Persistent link: https://www.econbiz.de/10010231568

Reasons for avatar gender swapping by online game players : a qualitative interview-based study

Chou, Yu-Jen; Lo, Shao-Kang; Teng, Ching-I - In: International journal of e-business research : an … 10 (2014) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10010469979

Extending the technology acceptance model to mobile telecommunication innovation : the existence of network externalities

Wang, Chih-Chien; Lo, Shao-Kang; Fang, Wenchang - In: Journal of consumer behaviour : an international … 7 (2008) 2, pp. 101-110

Persistent link: https://www.econbiz.de/10003715640

Selection of communication technologies : a perspective based on information richness theory and trust

Lo, Shao-Kang; Lie, Ting - In: Technovation : the international journal of … 28 (2008) 3, pp. 146-153

Persistent link: https://www.econbiz.de/10003694147

Where to place online advertisements? : the commercialization congruence between online advertising and web site context

Hsieh, Ai-Yun; Lo, Shao-Kang; Chiu, Yu-Ping - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10011452227

Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising

Lo, Shao-Kang; Hsieh, Ai-Yun; Chiu, Yu-Ping - In: Electronic commerce research and applications 13 (2014) 4, pp. 221-228

Persistent link: https://www.econbiz.de/10011348321

Making customers more likely to come back : the role of background colour in triggering arousal to influence memory, attitude, and patronage intention

Hsieh, Ai-Yun; Lo, Shao-Kang; Hwang, Yujong - In: Electronic commerce research 24 (2024) 3, pp. 2045-2064

Persistent link: https://www.econbiz.de/10015078506

Strengthening loyalty of online gamers : goal gradient perspective

Teng, Ching-I - In: International journal of electronic commerce : IJEC 21 (2016/2017) 1, pp. 128-147

Persistent link: https://www.econbiz.de/10011654531

Impact of workplace frustration on online gamer loyalty

Liao, Gen-Yih; Pham, Thi Tuan Linh; Huang, Tzu-Ling; … - In: Industrial Management & Data Systems 121 (2021) 5, pp. 1008-1025

Purpose: Online games are prevalent internet applications and are known for satisfying the various needs of users. Nonetheless, little is known about whether online games could be a resort for users encountering workplace frustration. Explaining how workplace frustration and users' need...

Persistent link: https://www.econbiz.de/10012540424

What Factors Determine the Usage of Online Games One Year Later?

Van Nguyen, Huynh; Yu, Jiajun; Teng, Ching-I - In: International Journal of E-Business Research (IJEBR) 12 (2016) 3, pp. 17-25

Heavy usage of online games may negatively affect the gamer's health and take a toll on school performance. However, to date, no study has utilized a longitudinal design to identify predictors of heavy usage of online games after a year of play. This study thus refers to relevant theories (e.g.,...

Persistent link: https://www.econbiz.de/10012044287