Power-to-X : pioneering the future of sustainable energy / Amir Meydani, Hossein Shahinzadeh, Gevork B. Gharehpetian, Mohammad Mohsen Hayati, and Mehdi Abapour -- Defining "X," solving global problems by local solutions / Abdullah A. Almehizia -- Power-to-X and the art of hybrid systems / M....

Purpose: The purpose of this study is to examine the effect of perceived justice and consumer's moral judgment of a service failure on recovery outcomes. Design/methodology/approach: The research model is examined by adopting a field study approach followed by an experiment. The SPSS program...

Purpose: This study aims to examine the role played by brand equity orientation and failure type in service recovery. Specifically, through the lens of forgiveness, the way brand equity orientation and failure type influence consumer response to recovery is revealed....

Purpose – This paper aims to extend previously reported research on the Sisyphus Effect in consumers’ decision making to consumers classified as either maximizers or satisficers. The purpose of this study was to examine whether the Sisyphus Effect influences consumer behavior related to...