Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer‐reviewed journals available on online databases was collected for the last decade,...

Demand variability increases when it moves downstream to upstream in a supply chain is called “Bullwhip effect”. The paper describes the impact of two different information sharing strategies decentralized and centralized under two different demand forecasting policies (Moving Average and...