Purpose: The concept design-driven innovation focuses on innovating product meanings. It has been studied from a variety of perspectives and contexts since the early 2000s. However, a complete overview of the literature published in this area is currently missing. The purpose of this study is...

Participants decided whom of two patients to prioritize for surgery in three studies. The factual quantitative information about the patients (e.g., probability of surviving surgery) was given in vignette form with case descriptions on Visual Analogue Scales --- VAS's. Differentiation and...

Two studies investigated how free associations to decision alternatives could be used to describe decision processes. Choices between San Francisco and San Diego as a vacation city were investigated in the first study with US participants. The participants were asked to list any association that...