Extant research has established that social responsibility (SR) activity can be beneficial to companies by influencing consumers’ SR associations with the company and its product brands. However, most studies only look at the outcomes of SR initiatives implemented at the corporate level (i.e.,...

Purpose – This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity can be beneficial to companies by influencing consumers’ SR associations with the company...

The influence of hydrogen addition (0-100%) on combustion and emission characteristics (NO and CO emission characteristics) of laminar-premixed methane flame under gas turbine relevant operating conditions was numerically studied. The PREMIX code of ANSYS CHEMKIN-PRO and the GRI-Mech 3.0 were...