BENZONI, Laurent; GRESSER, Nicolas; VUONG, Cuong Hung - In: Communications & Strategies 1 (2008) 70, pp. 89-100
This paper presents a descriptive case study of the new entrants' strategies on the French DSL market, applying the theoretical framework of real options. It is shown that two main strategies have been built around different analyses of the fixed incumbent operator's wholesale offer. The first...