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Purpose – The purpose of this paper is to develop a model not only for determining the key factors in selecting optimal international express suppliers, but also for extracting the priority strategic suggestions of management for international express suppliers. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014675467
Purpose – The purpose of this research is to investigate how companies in the reinforcing bar industry and the construction industry operate and implement brand alliances. Design/methodology/approach – This research uses a qualitative interview survey and the grounded theory method to...
Persistent link: https://www.econbiz.de/10014714286