This paper investigates selected internal and external to the consumer factors influencing young consumers’ choices of physical or virtual channels for information search and purchase. Situations of channel lock-in and channel change between the mentioned phases of the buying process are...

This paper aims to show how universities interact with internet users by webcasting selected courses. Paper has exploratory case-study character, presenting example of Berkeley Webcast initiative of University of California, Berkeley, webcasting undergraduate courses and on-campus events. On the...