Patterson, Van; Knott, Joe; Melnick, Rob - In: Journal of Business Strategy 37 (2016) 3, pp. 3-11
-to-face interviews (26) of Henkel senior management familiar with the company’s “Factor 3” strategy. Findings This research identifies … and social footprints. It shows that many managers find the Factor 3 strategy to be clear and understandable but with … challenging goals and metrics; managers and executives are optimistic about success and feel Factor 3 gives Henkel a competitive …