Forecasting demand for new technology for which few historical data observations are available is difficult but essential to successful marketing. The current study suggests an alternative forecasting methodology based on a hazard rate model using stated and revealed preferences. In estimating...

The paper introduces a replacement forecasting model that operates at the brand level and overcomes limitations of existing models. The model (1) consists of a diffusion model and a time series model; (2) separately identifies the diffusion of first-time purchases and that of replacement...