Multi-channel retailing is appealing as it offers an opportunity to reach more consumers, yet retailers need to take caution when determining the selling prices for the same product sold across different channels, especially when the market is filled with some consumers who exhibit inequity...

Online stock trading (OST) is a growing phenomenon across countries, yet there is a sparse literature focusing on the negative utilities (risks) that causing the low adoption. Drawing from perceived risk theory, this article attempts to fill the gap by identifying the influential risk factors...