An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers’ view on the organization’s level of market orientation. Recent research offers evidence on the applicability of a customer‐defined market orientation...

Purpose – The purpose of this paper is to discuss the role of parents and other adults in preventing and facilitating teen binge drinking. Design/methodology/approach – Teens' discussions on internet websites were accessed to examine their opinions of their alcohol‐related interactions...