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In Romania, the business tourism represents at present one of the most important components of the tourism activity, as this sector of the economy attracts many foreign investors and businessmen. Our paper analyses each of the four pillars that in our opinion sustain the continuous development...
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The International Economic Community, represented by the International Chamber of Commerce, has emphasized the increasing role of the transport sector in trade in economic development. Globalization and growth of international trade has determined the modification of consumer exigencies, that...
Persistent link: https://www.econbiz.de/10008483654
The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the...
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