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Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS Journal of Economics 7 (2016) 2, pp. 175-186

-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication's mix efficiency is by reallocation the leading role of advertising with public relations …

Persistent link: https://www.econbiz.de/10011787184

International Marketing: An SME Perspective

Theodosiou, Marios - In: International Marketing Review 23 (2006) 1, pp. 116-117

Persistent link: https://www.econbiz.de/10014827345

The Politics and Remunerations’ Mix

VARZARU, Mihai - In: Annals of University of Craiova - Economic Sciences Series 3 (2008) 36, pp. 1191-1196

The remuneration study and the usage of the “mix” term, already suggests the idea that the work performed by the … and the economic and juridical environment. The placement into logic of performance through the remuneration mix, is …

Persistent link: https://www.econbiz.de/10005607192

Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186

-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix … tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements … improvement of marketing communication’s mix efficiency is by reallocation the leading role of advertising with public relations …

Persistent link: https://www.econbiz.de/10011613911

Potential and real operating leverage

Paganini, Marco A. - In: International journal of economics and finance 11 (2019) 8, pp. 138-164

Persistent link: https://www.econbiz.de/10012106022

Planning for resilient central-city shopping districts in the post-Covid era : an explanatory case study of the Hoddle Grid in Melbourne

Rao, Fujie; Han, Sun Sheng; Pan, Ran - In: Cambridge journal of regions, economy and society 15 (2022) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10013541721

Digging, damming or diverting? Small-scale irrigation in the Blue Nile basin, Ethiopia

Eguavoen, Irit; Derib, Sisay Demeku; McCartney, Matthew; … - 2011

The diversity of small]scale irrigation on the Fogera plains, in the Ethiopian Blue Nile river basin, includes small dams, hand]dug wells, ponds and river diversion systems. These facilities, however, receive little political attention in negotiations over Nile resources, which focus...

Persistent link: https://www.econbiz.de/10010327413

The acquisition of water storage facilities in the Abay River Basin, Ethiopia

Eguavoen, Irit - 2009

This paper provides a typology of water storage technologies in the Abay sub-basin of the Blue Nile River basin from the 1960s to the present-day. Based on a literature review and project document review, various ways of facility creation and acquisition are analysed with regard to their social...

Persistent link: https://www.econbiz.de/10010327502

Impact of different irrigation systems on water quality in peri-urban areas of Gujarat, India

Vangani, Ruchi; Saxena, Deepak; Gerber, Nikolaus; … - 2016

The ever-growing population of India, along with the increasing competition for water for productive uses in different sectors - especially irrigated agriculture and related local water systems and drainage - poses a challenge in an effort to improve water quality and sanitation. In rural and...

Persistent link: https://www.econbiz.de/10011588706

Implications of biomass production and accountability for “water grabbing”

Tingey‐Holyoak, Joanne; Pisaniello, John D. - In: Sustainability Accounting, Management and Policy Journal 3 (2012) 2, pp. 262-275

Purpose – This paper aims to provide a view on the implications of large‐scale increases in demand for biomass production on water storage behaviours. In climates of high variability in rainfall, the pressures on farmers to build up on‐farm surface water supplies to the detriment of...

Persistent link: https://www.econbiz.de/10015005930