Purpose – The purpose of this paper is to measure the impact of positive and negative same‐gender fictional role models on students’ self‐efficacy and entrepreneurial intention. Design/methodology/approach – The authors conducted an experimental research on 276 French students....

Purpose – The objective of this paper is to evaluate brand extension from a consumer consumption perspective. The most relevant entity becomes both the product and the choice vector. This provides a different aspect of the heterogeneity as it concerns brand extension....

Confronted to the more and more alarming information published by all the media, the consumer notifies increasingly potential risks issued from his alimentation. The article aims to explore conswners' attitudes to these risks and mode of solution of the problems related with the risks. It could...

In order to explore scientific writing in Information Systems (IS) journals, we adopt a combination of historical and rhetorical approaches. We first investigate the history of universities, business schools, learned societies and scientific articles. This perspective allows us to capture the...

This article analyzes the different phases the Information Systems--Sociology relationship has gone through and points out some specific features of sociologists and Information Systems scientists in their conceptualization of Information Technology (IT). It shows that both academic fields...