Risk/return management has not only evolved as one of the key success factors for enterprisesespecially in the financial services industry, but is in the times of the financial crisis crucial for thesurvival of a company. It demands powerful and at the same time flexible computational...

For identifying and selecting the most profitable customers in terms of the shareholder value, the Customer LifetimeValue (CLV) gained broad attention in marketing literature. However, in this paper, the authors argue that the CLV doesnot take into account the risk associated with customer...