The trend of marketing strategies indicates that practitioners make great efforts in order to consider the challenges of sustainable development. Besides the green marketing and sustainable consumption areas we can already talk about a sustainable marketing mix for companies. The efforts are...

The destination image of a city should be an important aspect to be approached by local administrators. Concepts related to the destination image applied to cities might be indicators for the local tourism strategies. The aim of this paper is to frame the portrait of the city of Iasi from...

The integration in the European Union is a reality for some countries and a purpose for others. This process generates a lot of benefits for an EU member but also involves important costs. The research investigates the opinion of two different people (Romanian and Moldavian) about the perceived...

The personality of a city is an important concept to be created and evaluated by local administrators as this should be part of the touristic strategic approach. The aim of this paper is to create a research instrument that allows researchers to define the brand personality of a Romanian city....