Purpose – The purpose of this paper is to address issues of gender, age, and ethical sensitivity and to address the interplay of gender and age and levels of ethical sensitivity within the Lebanese context. Design/methodology/approach – A structured survey was designed and administered to a...

Business Ethics in the Middle East fills a crucial gap in the Middle East educational landscape. Written in an easy and accessible format, this book covers the foundations of business ethics by drawing from both Eastern and Western traditions. The chapters include many examples, case studies,...

Purpose: The purpose of this paper is to develop an integrated model to represent how service experience (core, employee and service scale), customer satisfaction (transaction-specific and cumulative) and brand affinity influence brand equity in financial services, taking into account the...