The focus of an organisation's marketing efforts has shifted in recent years from satisfying customer needs to value creation for stakeholders. The purpose of this research is to establish how the senior management of an organisation define and identify stakeholders. The organisation's...

"Since this classic book was first published in 2003, sustainability has increasingly become mainstream business for leading corporations, whilst the topic itself has also been a hotly debated political issue across the globe. The models originally discussed in the book have become more relevant...

Setting the agenda for corporate sustainability -- The drivers of change -- Corporate precompliance and compliance -- Achieving sustainable efficiencies -- Sustainability: the strategic advantage -- The sustaining corporation -- The incremental path -- The transformational path -- Leading...