Purpose – To provide a critique of Belbin's team role theory, including the provision of a re‐definition of the concept of team role and an adequate framework for relating personality to team roles. The re‐defined concept of team roles has a significant social dimension that relates it to...

The purpose of this article is to propose a new framework for examining the relationship between the consumer and the product, focusing not on the benefits the consumer seeks to maximize, but on the other side of the ledger—the costs the consumer seeks to minimize. These costs tend to fall...