A synthesized version of Structural Equation Modelling (SEM) and its possible applications in Management problems is presented. The main contribution of the paper is its simple description of a somewhat complex statistical process for the understanding of the beginners in this domain. It acts as...

We describe the application of a nested logit function for modeling brand choice using household transaction data from the Indian market. This is unique since it is one of the first attempts to integrate disparate consumer information sources available at various levels of aggregation towards...

Purpose: International Outsourcing has been traditionally looked upon as a low end cost effective servicing option to take advantage of the cost arbitrage that exists across countries. Of late, many outsourcing vendors have realized that the advantages of cost differentials that spurred a lot of...