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Information technology use in retail chains : impact on the standardisation of pricing and promotion strategies and performance
Morimura, Fumikazu; Sakagawa, Yuji - In: Journal of retailing and consumer services 45 (2018), pp. 81-91
Persistent link: https://www.econbiz.de/10011929888
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The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry
Morimura, Fumikazu; Sakagawa, Yuji - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253605