General Mills produces Gold Medal Flour, the largest branded flour product in the United States. General Mills wants to switch from using hard red wheat to hard white wheat to produce Gold Medal Flour. Hard white wheat is not widely produced in the United States. To ensure a stable supply,...

Managers craft strategies that, if successfully implemented, can improve profitability and financial performance over time. Can firms repeat their performance over time? If so, then a manager who crafted a successful strategy could expect her/his firm to achieve greater profitability relative to...