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Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online

Taylor, Z. W.; Bicak, Ibrahim - In: Journal of marketing for higher education 30 (2020) 2, pp. 271-296

Persistent link: https://www.econbiz.de/10012312400

Conversion potential : a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 142-159

Persistent link: https://www.econbiz.de/10011760760

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Mixed-frequency machine learning : nowcasting and backcasting weekly initial claims with daily internet search volume data

Borup, Daniel; Rapach, David E.; Montes Schütte, Erik … - In: International journal of forecasting 39 (2023) 3, pp. 1122-1144

Persistent link: https://www.econbiz.de/10014465249

Conversion potential: a metric for evaluating search engine advertising performance

Jansen, Bernard J.; Clarke, Theresa B. - In: Journal of Research in Interactive Marketing 11 (2017) 2, pp. 142-159

Purpose This research is based on the premise that current metrics for search engine advertising (SEA) are misleading and do not sufficiently allow managers to evaluate traffic and conversions simultaneously. This study aimed to conceptually develop and assess conversion potential (CvP) as a...

Persistent link: https://www.econbiz.de/10014902415

An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets

Ghose, Anindya; Yang, Sha - NET Institute - 2007

The phenomenon of sponsored search advertising where advertisers pay a fee to Internet search engines to be displayed … originally searching for on the Internet. …

Persistent link: https://www.econbiz.de/10005760649

How pop-ups drive online sales : moderating effects of online promotions

Liu, Yahui; Zheng, Hualu; Yang, Shuai; Wang, Junjie - In: European journal of marketing 57 (2023) 8, pp. 2112-2141

Persistent link: https://www.econbiz.de/10014342205

A cross-industry analysis of the spillover effect in paid search advertising

Nottorf, Florian; Funk, Burkhardt - In: Electronic markets : the international journal on … 23 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10010195506

Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising

Sayedi, Amin; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science 33 (2014) 4, pp. 586-608

Persistent link: https://www.econbiz.de/10010403244

Determinant of intention to use search engine advertising : a conceptual model

Jafarazdeh, Hamed; Aurum, Aybüke; D’Amba, John; … - In: International journal of enterprise information systems … 9 (2013) 3, pp. 22-38

Persistent link: https://www.econbiz.de/10010188856