An experiment was conducted to investigate the interaction between consumers’ past eating behaviors, risk perceptions and future information processing procedure. In the study, participants were required to choose whether or not to eat chicken that was potentially be tainted with Avian...

Purpose The purpose of this paper is to determine if the level of payment required for consumption changed the relationship between a consumer’s overall evaluation of a hedonic consumption experience and the evaluation of first, middle, last piece and peak consumption experiences....

Approximately 31 million children enroll in the National School Lunch Program and nearly 1/3 of children between the ages of 6 and 19 are considered obese. What if the school food environment made healthy food choices easier for children? One overlooked scalable alternative involves students...

Findings from behavioral and psychological studies indicate that people regularly and predictably behave in ways that contradict some standard assumptions of economic analysis. Recognizing that consumption choices are determined by factors other than prices, income, and information illuminates a...

Measuring food waste is essential to determine the impact of school interventions on what children eat. There are multiple methods used for measuring food waste, yet it is unclear which method is most appropriate in large-scale interventions with restricted resources. This study examines which...

Background: Concession stands at high school events are exempt from the US Department of Agriculture regulations for school foods. Concessions are generally stocked with unhealthy foods since healthy foods are believed to have lower sales and profit margins. Methods: Concession stand sales for...

Nearly 1/3 of children between ages 6 and 19 are considered obese and their choosing of less healthy foods in school lunchrooms may contribute. To encourage students to select healthier foods, recent research has focused on how environmental changes and behavioral economics can guide children to...