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Advertising, competition and market conduct in oligopoly over time : an econometric investigation in Western European countries
Lambin, Jean-Jacques - 1976
Persistent link: https://www.econbiz.de/10000116895
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2000
Persistent link: https://www.econbiz.de/10001445756
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Countertrade : a new marketing opportunity or a retrogressive trading system?
Lambin, Jean-Jacques - In: Gestion 2000 1 (1985) 6, pp. 15-28
Persistent link: https://www.econbiz.de/10001034180
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Strategic marketing management
Lambin, Jean-Jacques - 1997
Persistent link: https://www.econbiz.de/10000593164
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques; Schuiling, Isabelle - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009557945
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Market-driven management : strategic and operational marketing
Lambin, Jean-Jacques - 2007 - 2. ed
Persistent link: https://www.econbiz.de/10003367627