Memari, Zhaleh; Rezaei Pandari, Abbas; Ehsani, Mohammad; … - In: International Journal of Sports Marketing and Sponsorship 22 (2020) 4, pp. 737-763
Purpose: To understand the football industry in its entirety, a supply chain management (SCM) approach is necessary. This includes the study of suppliers, consumers and their collaborations. The purpose of this study was to present a business management model based on supply chain management....