The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the...

The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro...

Romanian consumers started buying and consuming more organic food products. Their decision-making process is influenced by a variety of aspects and by their consumer profile. Companies need to adapt their marketing mix strategies based on this information. The current research aimed to identify...

Nowadays, there is an increased concern about what leisure is and how people spend their leisure time. When we are talking about leisure, all of us have "images" in our minds; different from person to person. These are images of freedom out of constrains and obligations. The purpose of the...

The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend to increase the number of hotels opened in Romania, but...

At the global level the events industry is developing and it is directly connected with sustainable development of communities in each country. Festivals are perceived nowadays as an important part of cultural and leisure attractiveness of destinations. Festivals as major events have the power...

At the global level the events industry is developing and it is directly connected with sustainable development of communities in each country. Festivals are perceived nowadays as an important part of cultural and leisure attractiveness of destinations. Festivals as major events have the power...

Nowadays, there is an increased concern about what leisure is and how people spend their leisure time. When we are talking about leisure, all of us have "images" in our minds; different from person to person. These are images of freedom out of constrains and obligations. The purpose of the...

Events field was transform into an industry at the middle to the latter half of the twentieth century. Events industry became a growing global business as the role and impact of events in society is recognized more than ever. Nowadays events have substantially increased in number, size and...