Media companies from all over the world are undergoing a digitalization process, forced by the rapid distribution of technologies and by the proliferation of computer networks. The multimedia newsroom has become a reality in less than a decade even in media companies that were reluctant to the...

Cultural studies research showed that the same cultural product is consumed differently, depending on the culture of reference a public is tied to. These studies were done on fictions, like the Dallas series. This paper will try to show if the cultural differences can explain the success or the...

The unique selling proposition - UPS - is “an unique advantage proposed by a product, that the company promotes aggressively and constantly on the market. This advantage usually reflects the superior functionality of the product: superior quality, best services, lowest price, most advanced...

Traditionally, research on conspiracy theories (CT) is not at the heart of communication and media studies. Still there are theories, concepts and findings in this discipline which can be fruitfully linked to CT research. If one sees CT as certain forms of narratives, one important question is...

The process of digitalisation in Romanian companies started in 1995. At the beginning, the computers were expensive, thus few, and not powerful (one computer could store some 100 radio commercials at once). The newsrooms were hybrid, with both analogical and digital equipment, and some still...

Before 1989, the cultural industries were seen by the Romanian Communist state as political propaganda instruments. Journalism was state subsidized and private initiatives were not permitted. After the fall of the Communist Party, the changes in the political, economic and social systems,...