Corporate social responsibility (CSR) has become an integral part of brand strategy for firms. However, the important question of whether CSR initiatives have an impact on brand sales remains unanswered. While meta-analyses suggest a small, positive effect of CSR on various measures of firm...

Purpose – The purpose of this paper is to report the findings of two studies that explored consumer misrepresentation (lying) during personal information disclosure in a commercial context. Disclosure strategies and mediating processes that might influence lying were also investigated....