Households in the Western Hemisphere are no longer self sufficient in food production. Viewing the product from the shelves in the grocery store makes it difficult for the consumer to gain insight in the production practices and the quality attributes to the product. Formally, we can describe...

Purpose – The object of this paper is to demonstrate that the promotion of altruistic behavior can in fact be regarded as an instrument of public policy. Design/methodology/approach – This objective is achieved by adapting the standard theory of consumer behavior in microeconomics to the...

Purpose – This paper explores strategic change communication, framed by the idea that managers can be viewed as rhetoricians. The purpose of this paper is to present and discuss senior managers' subjective experiences of rhetorical aspects of change management. Design/methodology/approach –...