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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred (ed.); Burmann, Christoph (ed.);  … - 2020 - 2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
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Characteristics and forms of trade shows
Kirchgeorg, Manfred - In: Trade show management : planning, implementing and …, (pp. 33-55). 2005
Persistent link: https://www.econbiz.de/10003142379
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Strategic trade show marketing
Kirchgeorg, Manfred; Klante, Oliver - In: Trade show management : planning, implementing and …, (pp. 313-337). 2005
Persistent link: https://www.econbiz.de/10003142781
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
Kirchgeorg, Manfred (ed.) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003000909
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Consciousness for sustainable consumption : scale development and new insights in the economic dimension of consumers' sustainability
Balderjahn, Ingo; Buerke, Anja; Kirchgeorg, Manfred; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 181-192
Persistent link: https://www.econbiz.de/10010233423
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Impact of the financial crisis on the employer brands of banks
Weinrich, Kai; Kirchgeorg, Manfred; Müller, Jenny - In: Delivering value in turbulent times : AMA Summer …, (pp. 403-413). 2012
Persistent link: https://www.econbiz.de/10010191481
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Impacts from climate change on organizations : a conceptual foundation
Winn, Monika I.; Kirchgeorg, Manfred; Griffiths, Andrew; … - In: Business strategy and the environment 20 (2011) 3, pp. 157-173
Persistent link: https://www.econbiz.de/10008986851
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Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn; Springer, Christiane; Kirchgeorg, Manfred - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 2, pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
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Managing advisory councils for trade show company success
Kirchgeorg, Manfred; Klante, Oliver - In: Trade show management : planning, implementing and …, (pp. 401-415). 2005
Persistent link: https://www.econbiz.de/10003142800
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Objectives for successfully participating in trade shows
Kirchgeorg, Manfred; Springer, Christiane; Kästner, Evelyn - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 63-72
Persistent link: https://www.econbiz.de/10003943114