Hsieh, Ching-Tang; Huang, Hao-Chen; Lee, Wei-Long - In: Management Decision 54 (2016) 9, pp. 2133-2156
Purpose The basic concept of transaction cost theory is that firms like to conduct transactions in a channel with lower transaction costs. Therefore, the purpose of this paper is to use the transaction cost perspective to identify which conditions cause companies to choose between outbound open...