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Users' definition of Snapchat usage : implications for marketing on Snapchat
Tropp, Jörg; Baetzgen, Andreas - In: International journal on media management : JMM 21 (2019) 2, pp. 130-156
Persistent link: https://www.econbiz.de/10012201724
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Romane als Medium der Werbekommunikation : Positionen und Potenzial
Baetzgen, Andreas; Horn, Franziska; Zimmermann, Amelie - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 63 (2017) 2, pp. 22-28
Persistent link: https://www.econbiz.de/10011783459
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Integrated marketing communications : how canb we measure its effectiveness?
Reinold, Tobias; Tropp, Jörg - In: Journal of marketing communications 18 (2012) 2, pp. 113-132
Persistent link: https://www.econbiz.de/10009532013
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Psst, geheim!
Tropp, Jörg - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 4, pp. 53-56
Persistent link: https://www.econbiz.de/10012792937