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1
Small economic losses lower total compensation for victims of emotional losses
Zhang, Shirley
;
Hsee, Christopher K.
;
Yu, Xueer
- In:
Organizational behavior and human decision processes : …
144
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011843602
Saved in:
2
Buy domestic or foreign brands? : the moderating roles of decision focus and product quality
Yu, Xueer
;
Zhou, Guang
;
Huang, Jing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 843-861
Persistent link: https://www.econbiz.de/10013163384
Saved in:
3
"What's in it for me?" : the effect of donation outcomes on donation behavior
Ye, Nan
;
Teng, Lefa
;
Yu, Ying
;
Wang, Yingyuan
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010495373
Saved in:
4
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
5
Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie
;
Teng, Lefa
;
Liu, ShiXiong
;
Zhu, Huihuang
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
Saved in:
6
Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie
;
Teng, Lefa
;
Liao, Yonghai
- In:
Journal of business ethics : JOBE
151
(
2018
)
1
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
Saved in:
7
Serif or sans serif typefaces? : the effects of typefaces on consumers' perceptions of activity and potency of brand logos
Zhang, Mengmeng
;
Teng, Lefa
;
Xie, Chenxin
;
Wang, Xinran
; …
- In:
European journal of marketing
59
(
2025
)
4
,
pp. 879-922
Persistent link: https://www.econbiz.de/10015396307
Saved in:
8
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
9
The effects of dual-oriented branding strategies on brand equity through innovation investment
Teng, Lefa
;
Xie, Chenxin
;
Huang, Xue
;
Ma, Jun
- In:
Journal of business research : JBR
190
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015416610
Saved in:
10
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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