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The strategy tool : the trademark map of best 100 brands in the world
Chen, Rain; Liang, Chapie - In: Journal of management and strategy : JMS 4 (2013) 4, pp. 21-31
Persistent link: https://www.econbiz.de/10010227118
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Patent strategy and layout instrument : derivative design patents
Chen, Rain; Chang, Hsin-yu - In: Journal of management and strategy : JMS 5 (2014) 3, pp. 35-44
Persistent link: https://www.econbiz.de/10010440702