Bortolini, Rafael Fazzi; Cortimiglia, Marcelo Nogueira; … - In: Management Decision 59 (2018) 8, pp. 1765-1783
Purpose: The primary goal of a startup is to find a viable business model that can generate value for its customers while being effectively captured by the startup itself. This business model, however, is not easily defined, being a consequence of the application of tools involving trials, data...