Showing 1 - 10 of 40
Purpose This study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of individual network members. Design/methodology/approach Preference has been given to a qualitative approach and...
Persistent link: https://www.econbiz.de/10014987539
Purpose: The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In particular, this paper aims to generalize the analysis by investigating the level of interest of the Internet,...
Persistent link: https://www.econbiz.de/10012187564
Persistent link: https://www.econbiz.de/10011812997
Persistent link: https://www.econbiz.de/10012219235
Persistent link: https://www.econbiz.de/10014330698
Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...
Persistent link: https://www.econbiz.de/10013256188
Persistent link: https://www.econbiz.de/10003972390
Persistent link: https://www.econbiz.de/10010361792
Persistent link: https://www.econbiz.de/10011780690
The ongoing global financial crisis underlined the urgent need of changing traditional executives compensation schemes. Governments and authorities reacted through regulation and standards, while professionals and academics have suggested several new pay mechanisms (e.g. deferred bonus). Given...
Persistent link: https://www.econbiz.de/10015195857