Cioppi, Marco; Curina, Ilaria; Forlani, Fabio; … - In: Journal of Research in Interactive Marketing 13 (2019) 4, pp. 547-577
Purpose: The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In particular, this paper aims to generalize the analysis by investigating the level of interest of the Internet,...