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Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind; Sinha, P. K.; Koul, Surabhi - In: Journal of Indian business research 9 (2017) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10011761490
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Customer perceptions of product assortment leading to store patronage : a study of small retailers
Koul, Surabhi; Sinha, P. K.; Mishra, Hari Govind - In: International journal of business and emerging markets … 10 (2018) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10011876452
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Small retailer's merchandise decision making : a grounded theory approach
Sinha, P. K.; Mishra, Hari Govind; Koul, Surabhi - 2016
Persistent link: https://www.econbiz.de/10011471759
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Buying impulsive trait : an effective moderator for shopping emotions and perceived risk
Sinha, P. K.; Mishra, Hari Govind; Kaul, Surabhi; … - 2014
Persistent link: https://www.econbiz.de/10010337507
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Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, P. K.; Mishra, Hari Govind; Singh, Sarabjot - 2014
Persistent link: https://www.econbiz.de/10010337508
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Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.; Mishra, Hari Govind; Kaul, Surabhi - 2014
Persistent link: https://www.econbiz.de/10010337509
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Impact of store atmospherics on customer behavior : influence of response moderators
Mishra, Hari Govind; Sinha, P. K.; Khoul, Surabhi - In: Journal of business and management : JBM 20 (2014) 1, pp. 45-65
Persistent link: https://www.econbiz.de/10010481914
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi - In: Journal of Indian Business Research 9 (2017) 1, pp. 59-78
Purpose The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost and trust in this relationship has been explored....
Persistent link: https://www.econbiz.de/10014875202
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Acceptance of digital payments among rural retailers in India
Koul, Surabhi; Sahil Singh Jasrotia; Mishra, Hari Govind - In: Journal of payments strategy & systems 15 (2021) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10012792624