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Consumer behaviour
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Giraldi, Janaina de Moura Engracia
50
Oliveira, Jorge Henrique Caldeira de
12
Lourenção, Marina Toledo de Arruda
9
Mariutti, Fabiana Gondim
6
Guina, Fernanda de Tavares Canto
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Maheshwari, Vishwas
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Ferreira, Luciana Brandão
3
Montanari, Maria Gabriela
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Pagan, Karina Munari
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Castro, Dra Virginia Aparecida
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Castro, Virginia Aparecida
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Chiappetta Jabbour, Charbel José
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Contin, Daniele Ribeiro
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Dias, Guilherme Silva
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Frade, João Lucas Hana
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Ikeda, Ana Akemi
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Lamas Cassago, Alvaro Luis
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Manfrin Artêncio, Mateus
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Merlo, Edgard Monforte
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Miyamaru, Letícia
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Neto, Leonardo Gobbo
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Journal of management research
4
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
4
International Journal of Wine Business Research
3
Benchmarking: An International Journal
2
International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research
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International journal of consumer studies
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International journal of event and festival management
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International journal of wine business research
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Hospitality and Tourism Insights
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Journal of Place Management and Development
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Journal of destination marketing & management
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of international consumer marketing
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Journal of vacation marketing
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Marketing Intelligence & Planning
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The international journal of business science & applied management : IJBSAM
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Other ZBW resources
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EconStor
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Creation and implementation of collective brands : an analysis of the Brazilian wine sector challenges
Castro, Virginia Aparecida
;
Lourenção, Marina Toledo …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013549063
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2
Brazil's image abroad : how can the public and private sector partnership improve marketing strategies?
Mariutti, Fabiana Gondim
;
Moura, Janaina de
;
Giraldi, …
- In:
Tourism planning & development
10
(
2013
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10015187762
Saved in:
3
The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
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4
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
5
Country brand indentity : an exploratory study about the Brazil brand with American travel agencies
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Tourism planning & development
11
(
2014
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010247470
Saved in:
6
The use of the country of origin information in communication strategies used by Brazilian cosmetics-exporting enterprises in external markets
Paterlini, Matheus Arantes
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
4
(
2012
)
4
,
pp. 310-333
Persistent link: https://www.econbiz.de/10009727337
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7
The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia
;
Lopes, Isadora Bacha
- In:
Journal of management research
4
(
2012
)
4
,
pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
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8
Attitudes towards Brazilian beef : differences in European consumers' perspectives according to country of residence and demographic characteristics
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of management research
4
(
2012
)
3
,
pp. 66-80
Persistent link: https://www.econbiz.de/10009727400
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9
An analysis of country image of Brazil and its fresh fruits : a two scales comparison
Lopes, Isadora Bacha
;
Giraldi, Janaina de Moura Engracia
; …
- In:
Journal of food products marketing
20
(
2014
)
3
,
pp. 262-282
Persistent link: https://www.econbiz.de/10010362766
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10
A review of studies on neuromarketing : practical results, techniques, contributions and limitations
Rozan Fortunato, Vitor Costa
;
Giraldi, Janaina de Moura …
- In:
Journal of management research
6
(
2014
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10010430611
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