Purpose This paper aims to discuss some of the findings of an ongoing “Green & Smart Furniture” (GSF) research project. It actually focuses on third-age consumers’ behavior and interest in purchasing smart and eco-friendly wooden furniture, providing some critical implications for the...

Purpose – The purpose of this paper is to study the possibility of promoting certified timber coming from sustainable managed forests, in order to support Greek enterprises and the institutions of the Greek timber sector involved to apply effective green marketing methods and policies....

Purpose – The study aims to analyse the wood and furniture innovation system in the region of Thessaly, Greece, and the recording and benchmarking of innovative activity of enterprises in order to detect best practices applied, and to propose ways of increasing efficiency through improvement...

Purpose – The purpose of this paper is to explore the viability of the ecological furniture niche markets in Greece and Cyprus. More specifically, the authors investigate the current demand on ecological furniture, business strategy and planning in introducing eco-furniture products in Greek...