The aim of study is to define education activities which must be taken into consideration while implementing successfully the enterprise resource planning (ERP) software package system in the organization. To analyze the effect of education on the implementation success of ERP systems and...

Çalışmanın hedefi, kullanıcı özelliklerini oluşturan değişkenlerin Kurumsal Kaynak Planlaması (KKP) sistemi uygulama başarısı ile organizasyonel performansa etkilerini göstermektir. Kullanıcı özelliklerini kullanıcı tatmini ve kullanıcı direnci temsil etmektedir....

Teknoloji Kabul Modeli (TKM), Davis (1989) tarafından -daha önce doktora tezinde kullandığı (1986) fikirleri geliştirmesi sonrasında - yeni bir teknolojinin kullanıcı tarafından kabulünün; (1) Algılanan Fayda ve (2) Algılanan Kullanım Kolaylığı değişkenlerine bağlı olarak...

Purpose – Corporate image, perceived service quality, trust and customer switching costs are the major antecedents of customer loyalty, and loyal customers may buy more, accept higher prices and have a positive word‐of‐mouth effect. Also we know that the cost of selling to new customers is...

Purpose – Companies must use their resources effectively and productively if they are to compete in an increasingly competitive globalized economy. Effective performance measurement can support this competitiveness. To be able to do this, companies must know the factors that influence their...

Purpose – In the GSM mobile telephony sector, the main condition for protecting the subscriber base is to win customer loyalty, a key necessity for the maintenance of a brand's life in the long term. To achieve this aim, customer satisfaction and trust must be measured and “switching...

Purpose – To build a National Consumer Satisfaction Index for Turkey, drawing on models already in existence in Sweden, the USA, Norway and the European Union. In so doing, to remedy observed practical shortcomings of those indices. Design/methodology/approach – Structural equation modelling...

Purpose: The importance of innovation has drastically increased across diverse academic and industrial fields. Innovation has been considered an outcome of intellectual capital management. The role of innovative literacy in intellectual capital management needs to be understood. Employees at...