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Vicarious innovativeness or vicarious learning : the role of existing vicarious innovativeness in new product purchase intentions

Chao, Chih-Wei; Reid, Mike; Hung, Yu-Chen - In: Australasian marketing journal 24 (2016) 1, pp. 87-92

Persistent link: https://www.econbiz.de/10011484686

Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement

Chao, Chih-Wei; Hung, Yu-Chen; Sun, Li - In: Journal of international consumer marketing 34 (2022) 3, pp. 298-311

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A systematic literature review on vlog marketing : thematic analysis and future research directions

Zhang, Peilin; Hasan, Najmul; Chiong, Raymond; Chao, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 6, pp. 1538-1555

Persistent link: https://www.econbiz.de/10015210536

Consumer innovativeness influence on really new product adoption

Chao, Chih-Wei; Reid, Mike; Mavondo, Felix T. - In: Australasian marketing journal 20 (2012) 3, pp. 211-217

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Global consumer innovativeness and consumer electronic product adoption

Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630

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What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty

Vilches-Montero, Sonia; Pandit, Ameet; Bravo-Olavarria, … - In: Journal of retailing and consumer services 44 (2018), pp. 64-70

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Permission email marketing and its influence on online shopping

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Strategic recommendations for new product adoption in the Chinese market

Chao, Chih-Wei; Reid, Mike; Lai, Po-Hsin; Reimers, Vaughan - In: Journal of strategic marketing 28 (2020) 2, pp. 176-188

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Effects of in-store live stream on consumers' offline purchase intention

Zhang, Peilin; Chao, Chih-Wei; Chiong, Raymond; Hasan, … - In: Journal of retailing and consumer services 72 (2023), pp. 1-12

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A systematic literature review on vlog marketing: thematic analysis and future research directions

Zhang, Peilin; Hasan, Najmul; Chiong, Raymond; Chao, … - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 6, pp. 1538-1555

Purpose The aim of this study was to conduct a systematic literature review (SLR) on vlog marketing. The focus was to analyse the major themes in this field and provide insights for future research directions. Design/methodology/approach The authors reviewed a total of 49 peer-reviewed...

Persistent link: https://www.econbiz.de/10015340953