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Market-Oriented disinformation research : digital advertising, disinformation and fake news on social media

Diaz Ruiz, Carlos - 2025

1. Follow the Money: An Introduction to Market-Oriented Disinformation Research 2. The Polysemy of Disinformation: Definitions, Meanings, and Contradictions in Disinformation Research 3. Mapping the Field of Disinformation Research 4. Disinformation Research from a Constructivist Market Studies...

Persistent link: https://www.econbiz.de/10015334932

Theories of markets : insights from marketing and the sociology of markets

Diaz Ruiz, Carlos - In: The marketing review 12 (2012) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10009549380

The insights industry : towards a performativity turn in market research

Diaz Ruiz, Carlos - In: International journal of market research 64 (2022) 2, pp. 169-186

Persistent link: https://www.econbiz.de/10012872697

Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation

Wirths, Oliver; Tóth, Zsófia; Diaz Ruiz, Carlos - In: Industrial marketing management : the international … 119 (2024), pp. 162-177

Persistent link: https://www.econbiz.de/10014555742

From consumers to consumption : the socio-technical assemblage of the persona in market segmentation

Syrjälä, Henna; Diaz Ruiz, Carlos; … - In: Journal of business research : JBR 194 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015425727

Assembling market representations

Diaz Ruiz, Carlos - In: Marketing theory 13 (2013) 3, pp. 245-261

Persistent link: https://www.econbiz.de/10009790667

Market representation in industrial marketing : could representations influence strategy?

Diaz Ruiz, Carlos; Kowalkowski, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1026-1034

Persistent link: https://www.econbiz.de/10010410599

Moments of luxury : hedonic escapism as a luxury experience

Holmqvist, Jonas; Diaz Ruiz, Carlos; Peñaloza, Lisa - In: Journal of business research : JBR 116 (2020), pp. 503-513

Persistent link: https://www.econbiz.de/10012257650

Feral segmentation : how cultural intermediaries perform market segmentation in the wild

Diaz Ruiz, Carlos; Kjellberg, Hans - In: Marketing theory 20 (2020) 4, pp. 429-457

Persistent link: https://www.econbiz.de/10012390998

Market bifurcations in board sports : how consumers shape markets through boundary work

Diaz Ruiz, Carlos; Makkar, Marian - In: Journal of business research : JBR 122 (2021), pp. 38-50

Persistent link: https://www.econbiz.de/10012420334

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