Similar Search Results

Emerging markets with history: the communications strategy of the German energy industry for Central and Eastern Europe

Rademacher, Lars - In: Entwicklung von Public Relations als Spiegel der …, (pp. 113-115). 2002

Persistent link: https://www.econbiz.de/10002773599

Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert

Rademacher, Lars - In: Marke und digitale Medien : der Wandel des …, (pp. 51-68). 2020

Persistent link: https://www.econbiz.de/10012292449

Grey zone in - greenwash out: A review of greenwashing research and implications for the voluntary-mandatory transition of CSR

Gatti, Lucia; Seele, Peter; Rademacher, Lars - In: International Journal of Corporate Social … 4 (2019) 1, pp. 1-15

As public concern over greenwashing has grown in the last two decades, academic research has increased correspondingly, and there is now a substantial body of research addressing issues related to greenwashing. In this paper, we therefore review and analyze greenwashing research, to provide an...

Persistent link: https://www.econbiz.de/10014545993

CSR Communication in the Media : Media Management on Sustainability at a Global Level

Weder, Franzisca (ed.); Rademacher, Lars (ed.); … - 2023

Chapter 1. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes -- Chapter 2. Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere? -- Chapter 3. Sustainability as Cultural Practice and Media as...

Persistent link: https://www.econbiz.de/10014239925

Wertschöpfung durch Medien im Wandel

Döbler, Thomas (ed.); Kolo, Castulus (ed.); … - 2012 - 1. Auflage

Persistent link: https://www.econbiz.de/10009666859

Correlating leadership style, communication strategy and management fashion : an approach to describing the drivers and settings of CSR institutionalization

Rademacher, Lars; Remus, Nadine - In: Communicating corporate social responsibility : …, (pp. 81-110). 2014

Persistent link: https://www.econbiz.de/10010346541

Business knowledge as a limited success factor for communication managers : results of a survey in the German-speaking context

Sievert, Holger; Rademacher, Lars; Weber, Anna - In: The management game of communication, (pp. 3-21). 2016

Persistent link: https://www.econbiz.de/10011568161

The relevance of further education in the process of CSR-institutionalization : mapping the German market of CSR training

Rademacher, Lars; Schütz, Lena - In: Umweltwirtschaftsforum : uwf ; die … 23 (2015) 4, pp. 177-190

Persistent link: https://www.econbiz.de/10011534557

Grey zone in - greenwash out : a review of greenwashing research and implications for the voluntary-mandatory transition of CSR

Gatti, Lucia; Seele, Peter; Rademacher, Lars - In: International journal of corporate social … 4 (2019) 6, pp. 1-15

Persistent link: https://www.econbiz.de/10012221528

Correlating Leadership Style, Communication Strategy and Management Fashion: An Approach to Describing the Drivers and Settings of CSR Institutionalization

Rademacher, Lars; Remus, Nadine - In: Communicating corporate social responsibility : …, (pp. 81-110). 2014

Purpose The antecedents and typical stages of development of corporate social responsibility (CSR) programs in a given organization or type of organization have been of minor interest in CSR research. Contrary to that the chapter argues that CSR communication strategies need to take the genesis...

Persistent link: https://www.econbiz.de/10015368093