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The impact of age stereotypes on elderly consumers' self-efficacy and cognitive performance

Gröppel-Klein, Andrea; Helfgen, Jennifer; Spilski, Anja; … - In: Journal of strategic marketing 25 (2017) 3, pp. 211-225

Persistent link: https://www.econbiz.de/10011743004

Do sustainability labels reinforce health claims - and vice cersa?

Gröppel-Klein, Andrea; Franke, Claudia; Spilski, Anja - In: Marketing : ZFP ; journal of research and management 42 (2020) 2, pp. 3-18

Persistent link: https://www.econbiz.de/10012287530

(Hedonic) shopping will find a way : the COVID-19 pandemic and its impact on consumer behavior

Gröppel-Klein, Andrea; Kirsch, Kenya-Maria; Spilski, Anja - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 95-108

Persistent link: https://www.econbiz.de/10012600971

The problem of consumer sovereignty and the concept of consumer democracy

Gröppel-Klein, Andrea - In: Beyond sustainability, (pp. 109-121). 2014

Persistent link: https://www.econbiz.de/10010341250

The more the better? : Arousing merchandising concepts and in-store buying behavior

Gröppel-Klein, Andrea; Baun, Dorothea - 2002

Persistent link: https://www.econbiz.de/10001684616

The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea; Germelmann, Claas Christian - 2004

Persistent link: https://www.econbiz.de/10002573494

The impact of terminal values and yellow press on consumer behavior

Gröppel-Klein, Andrea (contributor); … - 2005

We investigate if pluralistic consumption styles (like frugality, or indulgence in luxuryʺ) can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after...

Persistent link: https://www.econbiz.de/10003088938

Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?

Franke, Claudia; Gröppel-Klein, Andrea; Müller, Katrin - In: Journal of advertising 52 (2023) 4, pp. 523-539

Persistent link: https://www.econbiz.de/10014339323

Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging

Gröppel-Klein, Andrea; Kirsch, Kenya-Maria - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 38-52

Persistent link: https://www.econbiz.de/10014340547

Globalising the idea that the "Customer is King" : the case of shopping centre internationalisation to Poland

Gröppel-Klein, Andrea; Germelmann, Claas Christian - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 611-628). 2011

Persistent link: https://www.econbiz.de/10009307544