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Consumer behaviour
62
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62
Beziehungsmarketing
20
Relationship marketing
20
Theorie
18
Theory
18
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15
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English
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32
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1
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Bijmolt, Tammo H. A.
96
Fennis, Bob M.
32
Verhoef, Peter C.
13
Wedel, Michel
11
Leeflang, Peter
10
Stroebe, Wolfgang
9
Rooderkerk, Robert P.
8
Dorotic, Matilda
7
Heerde, Harald J. van
7
Torres, Anna
5
Tribó, Josep A.
5
Vries, Eline L. E. de
5
Wieringa, Jaap E.
5
Breugelmans, Els
4
Leenheer, Jorna
4
Risselada, Hans
4
Bijmolt, Tammo
3
DeSarbo, Wayne
3
Fok, Dennis
3
Fransen, Marieke
3
Fransen, Marieke L.
3
Gijsenberg, Maarten J.
3
Hoekstra, Janita Cornelia
3
Huizingh, Eelko
3
Janssen, Loes
3
Melnyk, Valentyna
3
Moes, Anne
3
Pruyn, Ad
3
Vafainia, Saeid
3
Velden, Michel van de
3
Verhagen, Tibert
3
Vohs, Kathleen D.
3
Zhang, Sha
3
Broekhuis, Manda
2
Das, Enny
2
Delre, Sebastiano A.
2
Doorn, Jenny van
2
Eisenbeiß, Maik
2
Fennis, Bob Michaël
2
Frambach, Rudolf T.
2
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Center for Economic Research <Tilburg>
3
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1
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1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Journal of business research : JBR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Discussion paper / Center for Economic Research, Tilburg University
6
Marketing letters : a journal of research in marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Fundamentals of marketing research ; Vol. 6
4
Journal of retailing
4
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
4
International series in quantitative marketing
3
Journal of marketing
3
Journal of marketing research : JMR
3
Psychology & marketing
3
SOM research reports
3
Business Economics Working Papers
2
Customer engagement marketing
2
European journal of marketing : EJM
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
SpringerLink / Bücher
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
1
Encouraging sustainable behavior : psychology and the environment
1
European Journal of Marketing
1
European journal of marketing
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International Series in Quantitative Marketing
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Journal of Research in Interactive Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Source
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ECONIS (ZBW)
128
RePEc
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
2
BASE
1
OLC EcoSci
1
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1
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
2
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
Saved in:
3
An investigation into multidimensional scaling : task effects on similarity data and solutions of MAXSCAL
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000873853
Saved in:
4
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
5
A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods
Bijmolt, Tammo H. A.
;
Wedel, Michel
;
Mellens, Martin C.
-
1993
Persistent link: https://www.econbiz.de/10000883529
Saved in:
6
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
7
Transaction costs and standardisation in professional services to small business
Nooteboom, Bart
- In:
Small business economics : an entrepreneurship journal
4
(
1992
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10001136849
Saved in:
8
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
9
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
Saved in:
10
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
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